Dmitrovitch is saying something. She waits for him to pause. She knows from experience that this can be a long wait. What Dmitrovitch is shouting into Gordon’s face is this: “Yeah, I agree, I mean, if these people, these Sixties wannabes, really want to strike a blow to Nike—and I’m not saying that that’s where the important battle is being fought, I’m just saying—if they want to strike a blow, the way to do it is coordinating people through the Net, you know? Information travels geometrically through the Net. It would be easy for them to write an e-mail saying ‘on such-and-such a day’—say, like a week after Nike introduces some new line of shoes—‘on such-and-such a day we want everyone to e-mail the Consumer Products Safety Council with complaints about twisted ankles as a result of shoddy manufacturing.’ The e-mail spreads and spreads and suddenly, one day, the CPSC starts getting hundreds—no, thousands—of e-mails that say this new shoe is unsafe. The CPSC has to take this stuff seriously, you know. They’re going to have to investigate these claims. Nike’ll have to face the investigation. The news will break: bad PR: Nike has to funnel all this money into press conferences disputing the claims: the reporters are going to spin it as Nike saying thousands of their customers—injured members of the public—are liars: Nike decides to cut their losses while they can; they pull the shoe; they pull the ad campaigns, hundreds of thousands of dollars lost, and that’s when these people should come forth—anonymously—and say ‘yes, we did it, we organized this strike against you, we falsified complaints, and we’ll do it again if you don’t pull out of all universities.’ Bad data is the newest and most effective form of terrorism. A petition? What’s a petition? All the signatures on that petition Nike can write off as acceptable loss. But a couple of mil and a product line sank? That’s serious collateral damage.”